Robots develop food flavor | mint

Sacheerome is responsible for the fragrances and flavors of some of the best known consumer goods brands in India such as Godrej, Emami, ITC, CavinKare, Marico and Ajmal Perfumes. The company plans to get six more robots for the upcoming Greater Noida facility, he said.

Sacheerome has supplied fragrances or flavors for more than 750 products used in the home, such as toothpaste, facial cleansers and floor cleaning liquids. This year, it will manufacture nearly 550 tons of perfumes and fragrances.

In the complicated world of perfume making, humans must rely on robots with complex technical names to identify specific ingredients. The tools are akin to using a scanner machine that can identify any issues and the quantity needed for each product.

“Robots are sort of tools used to mix fragrances with precision and are used for automated production and distribution. They are not used specifically to create the fragrances but for production, highest level precision, speed and, above all, secrecy,” Arora said.

The rest is done by the perfumer’s nose, he says. Reviewers map products and observe and advise on future trends, in addition to helping identify gaps in a scent and product’s profile, strength, retention and longevity, Arora explained.

Sacheerome’s five-story office also houses a library of over 700 flower oils imported from around the world and India. Some are synthetically made and come from variations of lavender, marigold, a variety of roses, and bergamot. These oils have been used to make a concoction of over 10,000 scents and flavors that go into just about everything sold by retailers across India.

“Perfumery is a mixture of science, art and know-how. With decades of experience and exposure to the best in the world, we have the skills and technology to develop some very unique notes. People also come to India for perfumery because we have precious oils and ingredients like oud, sandalwood, vetiver and musk, which are dominating the market across all categories,” Arora said.

Some end-to-end products can take up to two years to create.

For this season, shower gels and shampoos use floral, fruity and gourmand notes while fine fragrances use woods, oud, musk and amber, he said. “Smells and scents are important. Imagine when you start your day and your favorite toothpaste doesn’t taste like it should. You will not feel fresh. Everything we buy has a scent that sets it apart from anything on the market.”

The company also meets the odor and flavor needs of sectors such as beverages, bakeries, confectionery, dairy, shisha and tobacco, as well as seasonings.

“In the early 1980s, the manufacturing of consumer products in India depended entirely on imported smells and tastes. I recognized it, and that’s when I started learning about perfume formulation and production in Grasse, France, and Holzminden, Germany, following revered perfumers like Hans Ulrich. Warnecke from Dragaco (now Symrise) and Jerry Field from P&G,” Arora said. .

He cited data from 2019, when the Indian fragrance and flavor industry was valued at around $1.4 billion. It is now expected to grow at a compound annual growth rate of 15% to reach $3.3 billion over the period 2019-2025. The non-food FMCG industry is also expected to grow at a CAGR of 7% compared to the expected growth of 1.7% in mature markets like the United States, he added.

The company is aiming for a turnover of 500 crore by FY25 thanks to strong growth in FMCG segments. He also worked on new categories such as high-end fragrances and providing candle fragrances to US companies for the next phase of growth.

To meet the demands of a growing business, the manufacturer and supplier of concentrated fragrances and flavors is adding a 300,000 square foot facility in Greater Noida. The project will take three years, Arora said.

With around 30 years and 10,000 products, Arora may be present in every Indian household, but it is not satisfied. He wants to set up a school to bring more people into the profession. It will be like a degree course, where people with a good sense of smell will be hired as interns, junior perfumers and flavorers to learn on the job.

“The ISIPCA in Versailles, France, provided this type of training. We are in contact with the senior members of the establishment to consult them for our project,” he added.

Catch all industry news, banking news and updates on Live Mint. Download the Mint News app to get daily market updates.

More less

To subscribe to Mint Bulletins

* Enter a valid email

* Thank you for subscribing to our newsletter.

Comments are closed.