PRIX and Higround make translucent mechanical keyboard
Product design studio Higround and streetwear brand PRIX Workshop have joined forces to create a nostalgic translucent mechanical keyboard that pays homage to childhood favorite transparent Playstation and Xbox consoles.
Seeking to create a broader set of forward-thinking and expressive offerings for a culturally diverse audience, Higround was founded by Rustin Sotoodeh and Kha Lu in 2020 to provide high-quality modifiable keyboards and other computing peripherals for gamers. . After partnering with brands outside of the gaming industry such as Beats by Dre, StockX and Attack on Titan, the brand is now working with PRIX to form a natural bridge between fashion and gaming.
“It’s a great time to show off our dimensionality, as a product design studio beyond graphics,” Higround co-founder Rustin Sotoodeh said of the release.
Under the slogan “Engineered and Tested”, PRIX Workshop founder Esther Ng draws inspiration from her time and experience at YEEZY, as well as her personal interests, including retro video games, classic JDM sports cars and animates it. As an avid gamer, Ng has encountered first-hand challenges related to the boundaries of the gaming industry based on her interests and gender. Thanks to this collaboration, she hopes that everyone will feel welcome and comfortable in the space with the tools that go with it.
“I’ve always been intrigued by computer hardware and the interrelatedness of it all, ever since I’ve been building PCs I’ve wondered what it would be like to see everything working in its raw beauty while being protected and as convenient as possible – I thought it was a shame that most companies hide these elements to appeal to the mass market. Higround gave me the opportunity to share this thought with everyone with this new keyboard,” said Ng about the collaboration.
The Shoal x PRICE The Workshop Keyboard will be available on the Higround website on June 24 at 12 p.m. PT (3 p.m. ET).
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