ForwardX Robotics is officially launched in the United States with the first project and the appearance of a trade show
ForwardX Roboticsa Beijing-based provider of autonomous mobile robots and warehouse solutions, announced its first Series C funding round in December 2021.
The funding round brought the total to more than $100 million since the company was founded in 2016. In the announcement, ForwardX said it would begin ramping up its rollout capabilities and expand its sales in the market. American.
True to its word, ForwardX Robotics secured its first project in the United States and increased its marketing spend in this key market, exhibiting at its first show in July.
The new project is with Hiocloud in Edison, New Jersey. Hiocloud is an S2B2C platform specializing in large-scale furnishings.
When selecting a solution provider, Hiocloud focused on reducing its errors and increasing productivity in the warehouse. ForwardX and Hiocloud have arrived at a solution that currently consists of seven ForwardX Max 600 AMRs to facilitate the picking process and movement of pallets in Hiocloud’s approximately 50,000 square foot warehouse.
Zhiyi Ye, Onsite Robotics Engineer of ForwardX, says, “It was a pleasure to get our solution up and running in the Hiocloud warehouse. The first stage of the project was deployed in less than a month.
“Currently, we are working on improving their productivity via our picking system made up of AMRs and our fleet management system. Providing customers with an efficient robotic solution that increases their UPH (units picked per hour) is essential. »
ForwardX Robotics also participated in its first in-person event, exhibiting at the Package Fulfillment, Logistics & Delivery Expo in Cincinnati last month. The event was aimed at businesses looking for e-commerce fulfillment and shipping solutions, package processing and sorting technologies, and last-mile delivery innovations.
Jett Chitanand, North American Vice President of ForwardX, said, “The event in Cincinnati went very well. It was a focused event, so everyone in attendance was seriously considering adding automation.
“It is important that people can see and interact with the robots in person. Videos can’t help much; people like to see robots in action. Events like this will go a long way in raising awareness of our brand and giving us the opportunity to showcase our uniqueness.
“I believe that in the future, ForwardX will continue to innovate and solve problems for customers using newer products and technologies, tackling new use cases.”
ForwardX showcased its AMR Flex 300 and Max 600L at the show. While much attention has been paid to how material handling can be automated for piece goods, crate and pallet level solutions have been largely overlooked.
The company has demonstrated its ability to apply the well-established method of swarming to larger and heavier items, cases or pallets for e-commerce and distribution workflows.
ForwardX Robotics already plans to showcase and exhibit at WTWH Mobile Robotics Week in August, CSCMP Edge in Nashville in September, Promat in Chicago next March, and more.
Yaxin Guan, COO of ForwardX, said, “Our results in China, where labor costs are relatively low, gave us great confidence in what we are able to offer the rest of the world. It’s an exciting time to be in this industry and solving the problems that many businesses are facing as a result of the pandemic and the rapid growth of e-commerce.
“We still have a lot of work to do to get our name out there, but launching our first project in the US is an important milestone for us. That and finally having our feet on the ground in the US where we can exhibit at trade shows, giving people the chance to see and touch the AMRs, makes me very excited for our future.
With AMRs already outpacing Automated Guided Vehicles (AGVs) in units shipped and in global revenue in 2021, the gap is expected to widen in the coming years. ForwardX seeks to position itself as a global leader in the field, bringing its unique solutions for both parts and case selection to customers in need.