2021 State of Bot Mitigation Survey Shows Businesses Losing War on Malicious Bots

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NEW YORK–(COMMERCIAL THREAD) – Kasada, provider of the most effective and easiest way to defend against advanced bot attacks, today announced the findings of its Survey on the state of bot mitigation in 2021 report.

Conducted by an independent research firm, this one-of-a-kind survey covers the state of bot mitigation exclusively from the perspective of organizations already using anti-bot solutions.

Main conclusions

  • 64% of organizations lost more than 6% or more of their revenue due to bot attacks, and 32% lost 10% or more in the past year

  • A quarter of respondents say a single bot attack costs their organization an average of $ 500,000 or more

  • 76% of businesses say they are either playing cat and mouse or feeling like it’s an impossible balancing act to keep up with evolving bot threats.

  • 80% of companies agree that bots are becoming increasingly sophisticated and difficult to detect for their security tools

  • 85% report their bot mitigation solution has become ineffective within a year of initial deployment

Bad Bots: Now a C-Level Requirement

A majority of organizations (64%) have lost 6% or more of their revenue due to bot attacks, and 32% say their organizations have lost 10% or more of their revenue in the past 12 months . A quarter of respondents say that a single bot attack costs their organization an average of $ 500,000 or more, and 44% of respondents say it costs their organization $ 250,000 or more.

Almost half (45%) of companies surveyed say bot attacks cause more website downtime in their organization, and about a third say bot attacks cause brand or product damage. reputation, reduced online conversions and more frequent data breaches. bot attacks have resulted in increased operational or logistical bottlenecks.

Researchers found that 77% of businesses spent $ 250,000 or more to mitigate bot attacks in the past 12 months, while 27% spent more than $ 1 million, resulting in lost revenue and loss of business. increased operational costs.

With 80% of management teams asking about bot attacks in the past 6 months, bot attacks and their effects have become a Level C concern. As a result, a majority of businesses (63% ) plan to increase their bot prevention spending over the next 12 months.

Most companies are not ready to stop fancy bots

Research shows that most companies are not ready to protect themselves against the changing bot landscape by using the solutions they have put in place. In fact, 80% of companies say bots are getting more sophisticated and difficult to detect for their security tools, and only 31% are very confident in their ability to detect new bots never seen before. Only 15% say their solution has maintained its effectiveness one year after initial deployment.

Respondents indicate that the most difficult types of bot attacks to stop are credential stuffing, account takeover, web scraping, inventory denial, CAPTCHA defeat, apps DDoS, fake account creation, carding and cracking.

In addition to the fact that the defeat of CAPTCHA is difficult to stop, 87% of companies say that the customer experience would be improved by completely eliminating CAPTCHAs, demonstrating that the need for an alternative means of validating traffic is human.

Huge amount of wasted time and resources

66% of the total funds needed to fight bot attacks are allocated to the ongoing management, maintenance and post-event remediation of their bot mitigation solution – as opposed to the cost of the anti-bot solution herself.

According to the report, 65% of companies say it took more than a week to configure and optimize their bot solution before deployment. The vast majority (92%) of organizations report that the person responsible for bot mitigation rules and policies spends a total of 25 or more hours or more each month managing or maintaining them. Additionally, 63% of businesses say it takes a week or more for all roles to remedy a successful bot attack.

“While all organizations surveyed prioritize the need to defend against bad bots, most cannot fend off them due to ineffective bot mitigation solutions,” said Sam Crowther, CEO and Founder of Kasada . “The bot ecosystem has changed a lot over the past 2 years compared to the previous decade. Businesses today need a different approach that is proactive and constantly adapts to attackers.

Learn more about Kasada’s innovative approach to bot mitigation and download the full survey report here.

Methodology

Kasada commissioned Atomik Research to conduct an online survey of 204 U.S. security and tech professionals responsible for bot mitigation. The participants in the sample work in the IT departments of organizations that employ 250 or more people. All organizations surveyed currently have bot mitigation solutions in place. The survey was conducted in August 2021. Atomik Research, part of the 4media group, is an independent market research agency.

About Kasada

Kasada is the most effective and easiest way to defend against advanced persistent bot attacks on web, mobile and API channels. With Kasada, Internet confidence is restored by thwarting even the most stealthy cyber threats, from credential abuse to data scraping. The solution invisibly stops automated threats while inflicting financial damage on attackers, destroying their return on investment. With the ability to board in minutes, Kasada provides immediate and lasting protection while allowing businesses to have optimal online activity. Kasada is based in New York and Sydney, with offices in Melbourne, San Francisco and London. For more information, please visit www.kasada.io and follow Twitter, LinkedIn and Facebook.



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